In times of headlong production, trade and service development, medium- and large-scale companies have to lock horns with their competitors in order to win the targeted customer groups. The increase of client base and business expansion comes to the limelight on such conditions. The struggle with competitors gets more constructive shape due to the software business opportunities which information technology provides. Oracle corporation, which established solid reputation in software development market, has recently released a new version of business loyalty program entitled Siebel Loyalty Management 8.2.2. This program is targeted at companies that make business on retail sale and issuance of financial, travel and telecommunication services.
Improved functional characteristics of Siebel Loyalty Management 8.2.2 are supposed to be its major advantage. Those characteristics allow the companies not only to increase the clientele, but also to retain the market positions. The …