The time when all Bing users will get the chance to take pleasure in new searching opportunities is already round the corner. Microsoft corporation has developed a new version of Bing search engine which is called to surpass other SEs by certain parameters. Company’s representatives dare to claim that new opportunities of Bing will totally change the user conception about the search for the needful information. This will be supported as by standard search options, so by additional functions. Those additional functions will allow the search for information and the communication with friends in Facebook simultaneously.
New Bing version has Three-Column design structure which facilitates the search process immensely. Three-Column design presumes that the information displayed by the SE will be divided in three blocks: search results block, central block and social block. Search results block displays the most relevant to the query sources. Upon the whole, the search for the requested information will become rather simple and convenient.
Central block of the search engine is designated for the display of multifarious information. This information will help the user in better orienting either in provided material or in different services. For example, the central block will contain data about various online services or local hotels, railway stations, movie sessions, nearest automotive services, etc. In addition, the users will browse other users’ reviews about those services or information.
Social block will be a brand-new spice of new design version. This block will be located in the right column and highlight the information from social network Facebook. Along with the basic search results, this section will display all relevant to the query data from Facebook: those data might include posts of the user’s friends, information from groups or communities, and the list of user friends which can be familiar or know the answer to the query. Moreover, it will become possible to communicate with Facebook friends and check their updates while realizing the search in the main block. Such functional characteristics are supposed to advance the SE and increase its potential customer audience.