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LG Smartphone Developers Give Preference to Android

LG smartphones developed on Windows Phone platform didn’t live up to the corporate management and developers’ expectations. The sales volume of such devices leaves much to be desired. In contrast to such statistics, LG smartphones developed on Android platform enjoyed wide popularity among huge customer audience.

In view of such conditions, LG management team has taken a decision to call a halt to the production of devices on Windows Phone and produce devices on Android by leaps and bounds. Such statement has been made by the corporate representatives during the official meeting dedicated to the announcement of data on sales volume for the previous quarter.

LG smartphone developers and sales department team confirm that the level of sales of devices produced on Windows Phone was inconsiderable as compared to the level of sales of devices on Android. It is believed that smartphones on Android contributed great mite to the improvement of the overall company’s financial statistics for the past several months. Such situation can be explained by the fact that Android developers are constantly improving their platform, offering ever newer multi-functional applications and options for various devices. This triggers the increase of the customer base of various ages, likes and regional locality.

Despite the decision to halt the production of gadgets on Windows Phone, LG will not stop the cooperation with Microsoft and is targeting at strengthening the work in other strategic spheres, according to the words of company’s representatives.

Microsoft official reaction on the forthcoming changes is not clear yet. Nevertheless, such companies as Verizon and AT&T have already put an eye on the smartphones on Windows Phone. If the plan works out, Microsoft will increase its potential at the American market by means of cooperation with the above mentioned companies. American market is rather comprehensive which might play benefit in leveling the losses from the halt of cooperation with LG in smartphone development sphere. The volume of losses from the forthcoming events is still not unveiled.
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  • 21 May 2012, 13:53
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